We are Viceroy Creative. A branding & design agency driven by innovation and a strong sense of responsibility.

We’re an independent, boutique agency based in New York City. The multicultural approach of our team allows us to think globally. We work hand in hand with our clients to find the most accurate and creative answers together.

As design experts, we believe our duty is to positively impact people's lives. Our approach leads us to always put consumers and their needs at the core of our work. We act conscientiously, we think globally, and we feel particularly excited to be part of humanity’s future.

We are committed to our clients; we believe in the power of co-creation.

Our mission is to provide inspiring, stimulating and thoughtful relationships with our partners. Respect and trust are at the heart of our approach - they empower collaborative creation. As a boutique agency, we are flexible, agile and always reachable!

We are led by Gabrielle Rein, Chief Creative Officer.

Gabrielle Rein is the Co-Founder and Chief Creative Officer of Viceroy Creative. Rein attended New York’s Fashion Institute of Technology. She began her career in the world of fashion and has collaborated on projects with famed designers Marc Jacobs, Donna Karan, David Yurman, John Varvatos, and Dolce & Gabbana. She has worked over a decade on many global, luxury brand projects. Rein is also the designer of the FIFA World Cup SheBelievesTrophy.

Rein has won awards from Graphic Design USA, the San Francisco World Spirits Competition, and the World Beverage Competition for her works in spirits package design and has been nominated for a Pentaward. Rein was also named one of Luxury Daily’s Women to Watch in 2015 and is a contributor to Women's Wear Daily and Luxury Daily.

Rein brings her highly trained eye for aesthetics and unwavering quality-control standards to her work. Rein’s work was included in the San Francisco MOMA exhibition Far Out: Suits, Habs, and Labs for Outer Space celebrating the 50th Anniversary of the Moon Landing. Rein has been collaborating with NASA on the successor design to the ISS (International Space Station) since 2017.