Gabrielle Rein

Creative Director

Gabrielle Rein is the Co-Founder and Creative Director of Viceroy Creative. Rein attended New York’s Fashion Institute of Technology where she achieved her Master in package design. She began her career in the world of fashion and has collaborated on projects with famed designers Marc Jacobs, Donna Karan, Milly, John Varvatos, and Dolce & Gabbana. She has worked on branding and design projects for Pepsico, Patrón Spirits, Nike and many more. Rein is also the designer of the FIFA World Cup SheBelievesTrophy.

Rein has won awards from Graphic Design USA, the San Francisco World Spirits Competition and the World Beverage Competition for her works in spirits package design, and has been nominated for a Pentaward. Rein was also named one of Luxury Daily’s Women to Watch in 2015 and is a contributor to Women's Wear Daily and Luxury Daily.

Rein brings her highly trained eye for the aesthetic and unwavering quality-control standards to her work. She takes a tailored approach to every design project she works on and oversees, ensuring top quality results and client satisfaction.

Rein’s work will be shown in the San Francisco Museum of Modern Art exhibition Far Out: Suits, Habs, and Labs for Outer Space celebrating the 50th Anniversary of the Moon Landing. Rein has been collaborating with Axiom Space on the successor design to the ISS (International Space Station) since 2017.

She currently resides in New York with her two daughters.