Viceroy partnered with renowned creative director Michelle Smith to bring Milly's jewelry line to life. Together, we meticulously crafted the first two seasons, focusing on defining the brand's unique aesthetic, selecting premium materials, and refining manufacturing techniques.
This collaboration resulted in the line being prominently displayed on the prestigious 5th Floor of Bergdorf Goodman and in Milly's own boutiques. The launch at New York Fashion Week was a resounding success, garnering widespread acclaim from the press. This strategic partnership laid the foundation for a thriving jewelry business, establishing Milly as a significant player in fashion accessories.
